A Day in the Life of a Graphic Designer

One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch dec

Experience Design Matters

As the field of design evolves it continually uncovers unique concepts. One of the newer entrants to this party is experience design.

The Art of Storytelling: For Brands and Organisations

Storytelling is common across cultures and communities around the globe. It is a medium through which we try to comprehend the world and our feelings about it.

Moments That Matter: Mapping User Journeys for Better Business Outcomes

Your brand is an orchestrated symphony of mapping your customer’s journey and planning ahead.

Basics of Branding: A Guideline for Effective Brand Building

We brand because we want to be known for our unique identity, as people, communities, organisations.