journal...

Visual Semblance at the Mughal Court: Inspirations from Design & History

Visuals affect us whether they are placed in our immediate environs or received digitally

Moments That Matter: Mapping User Journeys for Better Business Outcomes

Your brand is an orchestrated symphony of mapping your customer’s journey and planning ahead.

Basics of Branding: A Guideline for Effective Brand Building

We brand because we want to be known for our unique identity, as people, communities, organisations.

Dining & Designing II: Branding for Better

We must develop such a relationship with our audiences to build truly valuable businesses.

Dining & Designing I: Decoding the Drama

We must realise that the great customer experience there lies beyond food.